We've been putting this off because, honestly, we didn't know how to say it.
After many long discussions, a lot of soul-searching and weighing everything up, we've made the incredibly difficult decision to bring Gelina Cosmetics to an end. After five years, our little indie makeup brand is closing its doors 😢
The reality of running a small independent beauty business has changed dramatically. Rising costs, higher MOQs, and regulatory changes have all contributed significantly.
Alongside this, Angelina's health over the past three years has had a huge impact on both her life and the business. Eventually, we had to be honest with ourselves. As much as it breaks our hearts to say it, we simply can't continue in a way that's sustainable for us anymore 🥺
This isn't a decision we've made lightly. Gelina has been such a huge part of our lives, and saying goodbye to something we've poured so much love, time and energy into is incredibly emotional.
But before we close this chapter, there's one final thing...
✨ WE'RE HAVING A FINAL SALE ✨
All products will be 25% off while our remaining stock lasts (discount will be applied at checkout)
Once a shade or product sells out, it's gone for good.
So if you've got a favourite lipstick you've been hoarding, lip liners you've been eyeing up, been wanting to try our 4-in-1 nourishing mascara, or you've been waiting for the right excuse to stock up...
This is it 🖤
Most importantly, we want to say THANK YOU 🥹🤍
Thank you for every single order.
Every review. Every recommendation. Every market visit. Every message telling us how much you love your Gelina products. You chose to support a tiny independent business, and we will never take that for granted ✨
Although this is the end of Gelina Cosmetics, it's also the beginning of a new chapter for us.
We're taking everything we've learnt, all the memories we've made, and all the love you've given us into whatever comes next 🖤
Gelina may be coming to an end, but it will always be an important piece of our story.
Thank you for being part of it 🫶🏽
With love, always,
Angelina & Gee 🖤
xoxo